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    Website Calls to Action Examples

    Creative Website Design & Development
    Website Calls to Action Examples
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    Website Calls to Action Examples

    Website Calls to Action Examples

    Building a brand is difficult and getting consumers to take notice is even harder. You’ve spent years building up your business and now it is time to make the most out of your online presence. There’s no better way to encourage meaningful customer interaction than with a compelling call to action — but what does that even mean? We see Calls to Action every day on just about every website we visit but which ones stand out the most? If you are interested in better understanding CTAs and what makes them effective, let’s look at some of the desired characteristics and how you can maximize calls to action on your website.

    What is a CTA?

    We’ve all seen them before, those colourful little buttons at the bottom of an ad, webpage or online newsletter that shout “Sign Up Here”, “ Buy Now”, “Add to Cart”, “Schedule Your Appointment” or “Get An Estimate” Most of the time, they are hard to miss and that isn’t an accident. A Call to Action is meant to grab audiences attention and encourage them to take the next step with your brand, becoming a customer, member or subscriber.

    At its core a CTA is a crucial component of any website, social media profile or marketing campaign. Visually these are shown as short prompts found on colourful or easily spotted buttons. One click and users are redirected to an engagement page. When utilized properly a CTA will have a positive impact on any ad campaign, leading to higher conversion rates.

    Calls to Action can appear just about anywhere but the most common places to spot them are on web pages, emails, ads, blog posts, social media and pretty much anywhere else you can think of online! There is no limit to how many CTAs you can features on a given website but there is a fine line between being encouraging and being pushy. Balance the presence of content and media with the presence of CTAs for an encouraging push without putting pressure on your audiences of making the page feel spammy.

    Types of CTAs

    Buttons: the most common type of CTA, buttons are usually designed to stand out from the rest of the page and are rectangular boxes with action-oriented text inside. Bold colours with effects like drop shadows that make them hard to miss are great options for CTA buttons.

    Text-Based: Simple but effective, text-based CTAs are embedded into sentences within the body of a page. These are often highlighted and clickable hyperlinks used to encourage readers to simply follow the link and interact with the next page.

    Banners: Large graphical banners that call out a desired action, offer or promotion. These can appear at the top or bottom of a webpage as well as within the text body. Often comprised of a punchy headline and copy, dynamic and eye-catching visuals and a prominent CTA button. By offering a limited time offer you are encouraging users to start a free trial, or take advantage of a promotion before it becomes unavailable.

    How to Create Effective Calls to Action

    Just sticking a CTA button onto a landing page doesn’t guarantee that audiences are going to take the desired action. An effective CTA will create a sense of urgency and follow-through for viewers. One of the biggest pain points for businesses is having customer visit landing pages and thinking “I’ll definitely sign up for this later” and then navigating away. This is why it is important to combine a sense of urgency with informative content and an obvious display of value.

    The foundation of an effective Call to Action includes:

    • Action Words: using action verbs on a Call to Action creates a sense of urgency that discourages viewers from navigating away. Some of the most commonly used action words include: buy, add to cart, order, shop, subscribe, sign up, contact.
    • Use First Person Language: Create a meaningful connection with readers but just having a conversation with them. Writing in the first person keeps it casual and friendly.
    • Keep It Short, Sweet & Simple: A Call to Action button shouldn’t be overloaded with unnecessary text. Separate the text on your ad from the actual body of the CTA. Keep it minimal, direct and easy to understand.
    • Stand Out Visuals: A CTA should be easy to identify and stand out from the rest of your ad or web page. Contrasting colours, sizing and placement all contribute to stand out buttons that are able to be spotted quickly and easily.
    • Highlight Value: A CTA should demonstrate value so your target audience knows what they are getting by following through with the CTA.

    Creating an Effective CTA: Best Practices

    Understand Target Audiences: Identify the people that are more likely to be interested in your products or services. This includes age, location and interests, From here, create content that will appeal to your ideal customers. The more you know about your audiences, the better you can tailor CTAs to meet their needs.

    Analyze Competitors CTAs: Visit the websites of your main competitors and review the language and visuals that they use to create their CTAs.

    Use Action Verbs: “Download, Subscribe, Buy, Register, Start, Get, etc.”

    These immediately let audiences know what they will be getting when they click the call to action button. An obvious display of value is encouraging to audiences.

    Create a Sense of Urgency: “I’ll get to it later” we’ve all said it before but it isn’t something that you want to hear from potential customers. By using phrases like “Jump on This Limited Time Offer” “Act Now” “Get Your Early Bird Discount”. Time sensitive verbiage urges customers to act quickly, encouraging them to take action instead of putting it off. Don’t be too pushy, gimmicky, or like you’re creating false urgency.

    Mobile Optimization: Make sure that any CTAs incorporated on your website should be mobile-friendly. The majority of search engine requests are performed on mobile devices so a hidden button is enough to tank a campaign.

    A/B Testing: Always test your CTA before launching — and then test it further afterward! This includes double checking the functionality as well as the placement on different mobile devices and placements in preview mode.

    Designing Your CTA: Creating a Call to Action According to Your Goals

    Lead Generation: the goal is to collect user information for the purposes of lead generation. Examples of this include:  Sign up for a newsletter, download our free ebook.

    Sales: Encourage audiences to make purchases, driving direct sales with familiar phrases like, “Buy Now” or “Add to Cart”.

    Engagement: These CTAs promote engagement with your website or other content such as blog posts, informative videos or other resources. These are best suited when you want to increase conversions and drive traffic. Common examples of engagement-based CTAs include “read more”, “watch now”, or “sign up for the newsletter”.

    Social Sharing: Share content through social media platforms and encourage your followers to share your content along with urging organizations, venues, vendors and supporters to do the same.

    Event registration: Showcase upcoming events and encourage audiences to register for events, purchase tickets and spread the word about your event. This method is useful for events that are held both online and in-person.

    Contact: Makes it possible for audiences to make direct content with your brand/agency/staff.

    Download CTAs: Encourage users to download resources such as eBooks, case studies or guides. Prime examples include: “Download Now”, “Get Your Free Course”.

    Subscription: Prompt users to sign up for recurring services or subscriptions with a “Subscribe Now” button.

    Feedback: encourages users to provide feedback, reviews or testimonials — “leave review”, “tell us what you think”.

    Donation CTAs: Encourages users to connect with charitable organizations or endeavours, collecting donations  with prompts like: “Donate now” “Support Today”.

    Crafting the perfect call to action means researching the different types, styles and approaches. Luckily, the experts at Quake Media have done the research for you!