Quake Media provides PPC management services that turn ad spend into measurable revenue. As a Google Ads agency in Vancouver, we build and optimize Search, Display, Shopping and Performance Max campaigns grounded in conversion data, not guesswork. Our clients average a 4.2x return on ad spend (ROAS) across B2B and professional services verticals. Every campaign is built with proper conversion tracking, audience segmentation and bid strategies aligned to your actual business goals.
The average Google Ads account wastes 76% of its budget on search terms that never convert, according to WordStream’s industry benchmarks. We eliminate that waste on day one with negative keyword libraries, tight match type controls and landing page alignment. Whether you’re running a $5,000 or $500,000 monthly ad budget, our approach is the same: maximize every dollar against qualified conversions.
What Google Ads Campaign Types Should You Run?
We manage the full Google Ads ecosystem. Not just Search. Every campaign type has a role in your acquisition funnel, and we architect them to work together.
Search Campaigns
Search captures high-intent buyers at the moment they need your solution. We build granular account structures with single-theme ad groups, exact and phrase match keywords and responsive search ads tested against 15+ headline and description variations. Average click-through rate across our managed accounts: 8.4% (industry average is 3.17%).
Performance Max Campaigns
Performance Max uses Google’s machine learning to serve ads across Search, Display, YouTube, Gmail, Maps and Discover from a single campaign. We structure asset groups by audience signal, feed high-quality creative assets and monitor placement reports to exclude underperforming inventory. Our Performance Max campaigns consistently outperform standalone Display by 2-3x on cost-per-conversion.
Display and Remarketing
Display prospecting builds awareness. Remarketing closes the loop. We build custom audiences from your CRM data, website behaviour segments and lookalike models. Creative is tested in controlled rotation with clear performance thresholds: if an ad doesn’t hit target CPA within its learning budget, it gets replaced.
YouTube Video Ads
YouTube is the second largest search engine. We run TrueView in-stream and in-feed campaigns targeting custom intent audiences built from your top-performing search queries. Video completion rates above 45% and view-through conversion attribution make YouTube a powerful mid-funnel channel for complex B2B sales cycles.
Microsoft Ads and Multi-Platform Management
Google owns 85% of search, but Microsoft Ads reaches 38% of the US desktop search market through Bing, Yahoo and DuckDuckGo. CPCs on Microsoft Ads average 33% lower than Google in most B2B verticals. Use our PPC budget calculator to estimate your spend. We manage both platforms from unified dashboards so your data flows into one attribution model.
For clients in ecommerce or lead gen, we also manage LinkedIn Ads and Meta Ads campaigns. Each platform serves a specific funnel stage, and we allocate budget dynamically based on weekly performance data. Learn more about how Facebook Ads compare to Google Ads for different business models.
How Do You Track PPC Conversions Accurately?
PPC without proper tracking is a money pit. Before we spend a single dollar on ads, we audit and fix your conversion tracking setup.
What We Implement
- Google Tag Manager configuration – Clean container setup with consistent naming conventions, trigger conditions and variable definitions
- GA4 event tracking – Custom events for form submissions, phone calls, file downloads, scroll depth and video engagement
- Offline conversion import – CRM integration via Zapier, API or manual upload to feed closed-deal revenue data back to Google Ads for smart bidding optimization
- Server-side tagging – First-party data collection that survives ad blockers and ITP restrictions, improving attribution accuracy by 15-30%
- Cross-domain tracking – Proper linker configuration for multi-domain funnels, checkout flows and third-party booking systems
Reporting and Transparency
You get a live Looker Studio dashboard with daily data refreshes. Monthly strategy calls review performance against KPIs, planned optimizations for the next cycle and budget reallocation recommendations. We don’t hide behind vanity metrics like impressions. You see cost per qualified lead, pipeline value generated and ROAS calculated against actual revenue.
How Much Does PPC Management Cost?
Our PPC management fees are flat monthly rates based on account complexity. We never charge a percentage of ad spend because that model incentivizes your agency to spend more, not perform better.
| Plan | Management Fee | Recommended Ad Spend | Includes |
|---|---|---|---|
| Starter | $1,500/month | $3,000 – $10,000/month | 1 platform (Google or Microsoft), campaign setup, weekly optimization, monthly reporting |
| Professional | $2,500 – $4,000/month | $10,000 – $50,000/month | Multi-platform, remarketing, landing page recommendations, conversion tracking audit, bi-weekly calls |
| Enterprise | $5,000+/month | $50,000+/month | Full-funnel multi-platform, dedicated strategist, landing page builds, CRM integration, weekly calls |
View our full PPC pricing packages or compare plans. Every engagement starts with a free account audit so you see exactly where your current spend is wasted before committing.
Landing Page Optimization
Sending paid traffic to your homepage is the most expensive mistake in PPC. We build dedicated landing pages for every campaign with:
- Message match between ad copy and page headline (improves Quality Score by 1-3 points)
- Single conversion action per page with clear CTA hierarchy
- Page speed under 2 seconds (we build on lightweight HTML/CSS, not bloated page builders)
- A/B testing via Google Optimize or VWO with statistical significance thresholds
- Mobile-first design with thumb-friendly form fields and tap targets
Average landing page conversion rate across our client portfolio: 11.3% (industry average: 4.4%). Our web development team builds these pages in-house so there is zero disconnect between campaign strategy and page execution.
PPC Case Study: 4.7x ROAS for a B2B Services Company
A Vancouver-based professional services firm came to us spending $12,000/month on Google Ads with a 0.8x ROAS. Their account had broad match keywords, no negative keyword lists and zero conversion tracking beyond form submissions. Within 90 days we delivered:
- 4.7x ROAS (up from 0.8x)
- Cost per qualified lead reduced from $340 to $87
- Click-through rate increased from 2.1% to 9.3%
- 62% of wasted ad spend eliminated through negative keywords and match type restructuring
The key was rebuilding the account from scratch with single-theme ad groups, implementing offline conversion imports from their CRM and building dedicated landing pages for each service line. We continue to manage this account 18 months later with consistent month-over-month improvement. See more client results.
Our PPC Management Process
With 15+ years of experience and 5,000+ projects delivered, our process is built for results from day one.
- Free account audit – We analyze your current campaigns, identify wasted spend and model expected returns. No obligation.
- Strategy and account architecture – We design the campaign structure, keyword map, audience segments and conversion tracking plan.
- Campaign build and launch – Ad copy, extensions, landing pages and tracking implemented. Campaigns go live within 5-10 business days of approval.
- Optimization cycles – Weekly bid adjustments, negative keyword mining, ad copy testing and audience refinement.
- Monthly strategy reviews – Performance data, next-month plan and budget recommendations presented on a recorded call.
Read more about how our PPC process works from setup to scale.
Frequently Asked Questions About PPC Management
How much should I budget for PPC advertising?
Budget depends on your industry, competition and revenue goals. Most of our B2B clients invest $3,000-$20,000/month in ad spend plus management fees. We’ll model expected returns during our free audit so you can make a data-backed decision before committing.
What is your PPC management fee structure?
We charge a flat monthly management fee based on account complexity and ad spend tier. No percentage-of-spend models that incentivize us to increase your budget. Our fee covers campaign builds, ongoing optimization, conversion tracking, landing page recommendations and monthly strategy calls.
How quickly can PPC campaigns generate leads?
PPC delivers traffic immediately once campaigns go live. Most accounts reach optimized performance within 30-60 days as we accumulate conversion data and refine bidding. During the first two weeks, we focus on negative keyword mining and Quality Score improvements to reduce waste fast.
Do you require long-term contracts?
We recommend a 3-month minimum to allow proper optimization cycles, but we don’t lock clients into annual contracts. After the initial period, we work month-to-month. You keep all campaign data, ad copy and audience lists if you ever leave.
Can you audit my existing Google Ads account?
Yes. We offer a free Google Ads audit that covers account structure, keyword relevance, Quality Scores, wasted spend analysis, conversion tracking accuracy and competitor benchmarking. The audit takes 3-5 business days and includes a recorded video walkthrough of our findings.
How do you handle PPC alongside SEO?
PPC and SEO work best together. We share keyword data between channels: PPC tests reveal which keywords convert fastest so SEO can target them for long-term organic growth. As organic rankings improve, we reallocate PPC budget to new keyword opportunities. Our SEO team and PPC team coordinate weekly.
Google Ads Agency Vancouver: Local Expertise That Drives Results
As a Google Ads agency in Vancouver, Quake Media combines local market knowledge with enterprise-grade campaign management. We understand the competitive dynamics of BC markets, from professional services firms downtown to trades businesses across the Lower Mainland. Our Vancouver PPC team manages campaigns for clients across every major industry in the region. Whether you need PPC for a small business or enterprise-scale campaign management, we build campaigns scoped to your market and revenue targets. Call 604-901-7668 to speak with our Google Ads team in Vancouver.
Get a Free Google Ads Audit
We’ll analyze your existing campaigns and show you exactly where budget is being wasted and where the growth opportunities are. No obligation, no sales pitch. Just data. With 15+ years of PPC management experience across 5,000+ client projects, we know how to maximize every dollar.
Phone: 604-901-7668
Email: info@quakemedia.ca
Address: 1231 Pacific Blvd #215, Vancouver, BC V6Z 0E2
Request your free audit online or contact us directly.
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See our results: How we grew organic traffic 340% for a multi-brand service company
Related Resources
- PPC pricing packages
- Google Ads audit checklist
- PPC for small business
- PPC beginner’s guide
- outsource your digital marketing
- conversion rate optimization
- cheap vs affordable digital marketing
Related: Facebook Ads vs Google Ads
Related: PPC guide and marketing strategy guide