PAID MEDIA / VANCOUVER + CANADA
Good ads
make the next
move clear.
Paid campaigns earn attention. The right landing page gives that attention somewhere useful to go. We bring the message, media, and enquiry path together, then learn from what people do.
Vancouver based. Working with businesses across Canada.
CAMPAIGN THINKING01 / THE JOURNEY
A SERVICE PAGE EXAMPLE
What a PPC landing page needs
Relevant detail, useful proof, and one simple way to get in touch.
Ask us about the service ↗
AD → LANDING PAGE → ENQUIRYCONCEPT / NOT CLIENT WORK
01 EARN ATTENTION02 KEEP THE PROMISE03 MAKE CONTACT EASY
CREATIVE WITH A JOB TO DOAD / LANDING PAGE / MEASUREMENT
01 START WITH THE OFFER
What PPC management covers
A campaign has to do more than appear in a feed or search result. It needs a clear audience, a relevant reason to act, and a destination that follows through.
We learn what you sell, who needs it, how customers decide, and what a useful enquiry looks like for your team. Then we can recommend where paid media fits, which channels deserve a test, and what needs to be ready before budget goes live.
02 CHOOSE THE RIGHT PLACEMENT
Choosing between Google Ads, Microsoft Ads and social platforms
The platform follows the audience and the offer. We help define a focused starting point, rather than spreading a budget across channels by default.
Search advertising
Reach people looking for a product or service now. We shape keyword themes, ad copy, location and schedule around the work you want to win.
GOOGLE ADS · SEARCHSocial advertising
Introduce an offer through visual creative and audience choices. We plan a useful test for platforms such as Meta when the audience and message suit the format.
META · CREATIVE-LEDOther paid channels
Microsoft Ads or another placement may fit a specific audience or objective. We assess the case, setup, and measurement needs before recommending a wider mix.
SCOPE TO THE OPPORTUNITY03 KNOW WHAT THE BUDGET COVERS
How PPC costs work: ad spend and management fees
Clear costs make it easier to plan a campaign and review the work.
Paid to the platform
Your advertising budget is paid to the channel running the ads. We discuss a starting range based on your market, offer, targeting, and the amount of learning the campaign needs.
Spend is agreed with you and can be reviewed as the campaign develops. It is separate from agency fees.
Paid for the work
Management covers the agreed strategy and campaign tasks. Scope can include account review or setup, campaign structure, copy and creative direction, tracking coordination, ongoing optimization, and reporting.
We outline deliverables and fee structure in a proposal before work begins. The right scope depends on the channels and account needs.
04 TEST / LEARN / REFINE
Our PPC management process
Paid media is a series of decisions. We make the questions and next steps visible as the campaign runs.
Check readiness
Review the offer, audience, destination page, budget, and existing account. Confirm that the enquiry or purchase action can be measured appropriately.
Build a focused test
Agree on the campaign structure, message, targeting, landing page needs, tracking plan, and who approves changes before launch.
Learn from real activity
Review search terms or audience response, ad engagement, page behaviour, and the enquiries your team receives. Separate useful signals from noise.
Choose the next move
Adjust the work where evidence supports it: refine targeting and creative, improve the page, change the budget, or pause an approach that is not earning its place.
05 MEASURE WHAT MATTERS
Conversion tracking for paid campaigns
Before launch, agree what action matters and how it can be recorded. That could be a qualified form submission, a call, a booking, or a sale, depending on your business.
We can review existing analytics and conversion setup, identify gaps, and coordinate practical tracking changes within the agreed scope. Tracking depends on the site, consent choices, and third-party tools. Where closed-sale or lead-quality data is available, it can add useful context; we will be clear about what the data can and cannot tell us.
Keep the account understandable.
We discuss access and ownership for ad accounts, audiences, creative, data, and reporting before work begins. The arrangement should leave your team clear on what it controls and what continues after an engagement.
06 GOOD QUESTIONS TO ASK
PPC management questions answered
Have a situation that is not covered here? Send us a note.
How much should we spend on ads?
There is no useful universal minimum. A starting budget depends on your market, offer, location, channel, and how much traffic is needed to learn. We can discuss a test budget and what it is intended to answer; media spend is separate from management fees.
Can you work with an existing Google Ads account?
Yes. We can begin by understanding account access, campaign history, conversion setup, and your goals. An account review can help define a sensible scope. Any audit deliverables or fees are confirmed before work starts.
Do I need a landing page before launching?
Not every campaign needs a new page, but the destination should support the promise in the ad and make the next action clear. We can review an existing page or discuss a dedicated landing page as part of the project scope.
When will we know if a campaign is working?
It depends on the amount and quality of activity, the buying cycle, tracking, and what counts as a useful outcome. We set review points together and explain what the available evidence supports, without promising a particular result or timeline.
Do you manage social ads as well as search?
We can discuss Google Ads and social campaigns, including Meta, based on your audience and objective. Platform mix, creative needs, and management scope are agreed before launch.
07 MAKE THE NEXT MOVE CLEAR
Talk to us about a paid campaign
Tell us what you offer, who you want to reach, where people land today, and what a valuable enquiry looks like. We can use that conversation to identify what is ready, what needs attention, and what a practical first scope could include.
Start a campaign conversationVancouver studio · Campaigns for businesses across Canada
BEFORE YOU CHOOSE A PARTNER
Google Ads management: compare the work, not just the fee.
What should you compare when choosing a Google Ads agency?
Ask who owns the account, how conversion tracking will be checked, what campaign and landing-page work is included, and how lead quality will be reviewed. Compare proposals using the same business goal and budget assumptions. Management fees, creative production and platform ad spend should be identifiable, so a lower headline fee does not hide a smaller scope.
Explore PPC management cost factorsWhat if a campaign gets clicks but few qualified enquiries?
Review the search terms and audience, the promise in the ad, the matching landing page and the form or call experience. Then check whether the recorded conversions represent useful enquiries. Customer follow-up can reveal quality that advertising dashboards alone cannot. Agree on that feedback process before treating a lower cost per conversion as a business improvement.
See what a Google Ads audit should examineShould you invest in PPC, SEO, or both?
Paid search and organic search answer different planning needs. The decision depends on the offer, available budget, current visibility, landing-page readiness and ability to follow up on leads. Use paid and organic evidence together where it helps, without assuming every business needs every channel at once.
Compare Google Ads and SEOHave a specific brief? Tell us about your project and we’ll discuss a relevant scope.