Digital marketing is a complicated but necessary process. Every modern business has an online presence in one way or another, namely in a branded company website. There is no business too small to have its own website, but no matter the size of your company, web presence is vital to driving traffic and bringing in new clients. Search engine optimization is a digital marketing tool, comprised of multiple factors and elements, each of which play a role in improving your visibility, domain authority and web traffic.
Every website has a purpose. It may be to provide information to users, or it might be to drive sales for an emerging or established business. When the most crucial elements of SEO are observed, site owners can expect an increase in traffic, conversion and an increase in brand awareness, leading to a more trusting audience.
The Crucial Elements of SEO
Unlike a standard web build, SEO is an ongoing process, comprised of several key elements that mean great results. It is only with a deep understanding of each of these that you can achieve great results. Professional SEO services come from experienced web developers, who are well-versed in the crucial elements of search engine optimization.
Keywords: These are a great way to get your motivations across, usually revolving around products or services offered. Keywords cannot just be inputted into on-page content, but must be well researched, that are carefully chosen in order to target the right audiences, as well as incorporated into content in a meaningful way. The right keyword structure can help to connect consumers with necessary services or products. It is important to use keywords with high search volume and low competition. The best keyword application involves short-tail keywords (single words) and long-tail keywords (a keyword phrase) and local keywords (pertaining to the area).
Content: High quality content is necessary for the success of any website. This content will help to provide necessary information to page visitors, as well as clients. In order to improve ranking, content must be informative, relevant and engaging. Content does not only have to be text-based but can include photos, videos, social media posts, and more.
Off-Page SEO: It is a common misconception that all SEO practices are found directly on your website. A great example of this is backlinking. Backlinking is the process of creating links to your site, through external sites. These links affiliate you with established sites and add to domain authority. Other examples of marketing that occur off of your web page may include, directory listings, location-specific pages and Google My Business and even meta descriptions.
Search Engine Marketing (SEM): SEM refers to paid online marketing, such as Google Adwords, social media ads, PPC (pay-per-click ads), shopping ads, display ads and more. These techniques can help to reach new and highly targeted audiences.
How Does SEO Improve Search Engine Rankings
Visibility and Marketing: One of the main goals of SEO is increasing visibility, which makes it easier to connect with potential customers. Visibility and online rankings are directly related to one another. The wider your SEO efforts, the higher your chance of ranking higher on search engine result pages (SERP). The higher your ranking, the higher your visibility and the more likely it is for users to click through to your site.
Web Traffic: Traffic is the main goal of SEO. The higher your traffic, the better chance you have of conversions and the higher your visibility becomes. When you want to rank your business or information site as high as possible, SEO practices are a must.
Authority: Web users are increasingly wary of internet scams and web safety. Having a high authority ranking means users are more inclined to trust your site and information. Authority scores rank from 0-100 and the higher the number, the better your site appears.
Usability: Great content creates a better user experience, but the usability of your page does not stop there. Having a responsive and mobile friendly site will encourage potential clients to spend more time on your site and decrease your bounce rate. Remember, in the world of SEO – user experience counts!
What Is Limiting Your SEO Efforts
In the same way that there are various small ways to improve your SEO services, there are also many of these that can decrease SEO efficacy. If your site is suffering from any of these features, it may limit search queries from picking up on your site. Proper structure for internal links, duplicate content or pages, coding errors, forms, language and semantics, as well as images, videos and visual content.
Professional SEO specialists spend their days considering these ranking factors, viewing them and other web projects as a science. The experts at Quake Media offering on-going search engine optimization services for businesses, both large and small. When you are hoping to improve your reach, or simply create more engaging content, call today.
