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    How to Improve Your Google Ranking

    Improve your google ranking

    Creating a desirable product, finding a necessary service or providing useful knowledge are the cornerstones of starting a business – but what about exposure? How can you expect to grow your business when no one is able to find you? The first place that most people look for necessary items or services is Google, or another reputable search engine. The majority of users don’t scroll further than the first page of Google, and that makes rankings extremely important.

    Higher rankings on a search engine means a wider audience, and with that, a greater chance of conversions. In addition to bringing in more visitors, a higher Google ranking can help to add credibility to your site and your brand. If you are curious as to what sets the bar for higher rankings, the experts at Quake Media have broken down some easy to digest features that can make a world of difference to your online visibility.

    Increase Your Online Visibility: Content, Code & Coordination

    In a competitive environment, every little bit counts. It is important to remember that “ranking higher” is subjective to the foundation that you already have for your site. If you are building a new site, you will have no ranking at all to start off with. Without strong efforts right off the bat, it can take months to even get on the board. If you have already begun building an SEO foundation for an existing site but are finding it difficult to improve rankings, there are additions that can be made to break through that plateau and put you front and centre for customers:

    • Keyword Research & Intention
    • On-Page Text Content
    • Linking
    • On Page Media

    Keyword Research: As a business owner, you have likely heard the words “keyword research” over and over again, but without technical knowledge, there are just buzz words. When you are trying to rank your site, it is important to understand exactly what you are hoping to rank for. This means understanding your industry competitors, as well as your own goals. Depending on your industry, basic keywords will be difficult to rank and will take long periods of constant updates to get results. Basic keywords will keep your website buried. The main factors to consider when choosing keywords are: volume, competition, domain authority and relevance.

    Search Intention: This is also a key factor in choosing the right search criteria and creating engaging on-page content. There are four main types of search intention when it comes to keywords: informational, commercial, transactional, and navigational. Understanding how a target keyword is used is a key component used to boost your website rankings. For example, if you are creating an informational site designed to provide helpful guides or sharing research and ideas, using commercial-geared keywords will not bring the right traffic to your site.

    In-Depth Content: If you are building a business, it is important to provide as much information as possible – and one word answers won’t cut it! Engaging content can come in the form of blog posts, landing and service pages, and more. Each feature on your site should be populated with relevant content, and no filler.

    On-Page SEO: Content is important when you want to rank higher in Google and other search engines, but that is not the beginning and end of your search engine rankings. Search engine optimization is a great way of drawing in organic traffic but it can take years to fully understand what makes these practices so effective. Something as small as where you place your desired keywords can make a world of difference. In addition to high quality on-page content, other ranking factors use external and internal links and an optimized meta description and title tag to create real results.

    Answer Questions: It is common for users to seek out the answer to a question by searching it directly within a Google search console. Research on commonly asked questions within your industry can help site owners identify areas of opportunity to improve search ranking by combining the previously mentioned factors, combined with direct and easily accessible answers to commonly asked questions.

    Be Direct in Your Messaging: Users gravitate toward easy to read information. Everything from a clearly labelled graph to a bullet pointed list can help to create meaningful engagement, reduce bounce rates and increase your chance of conversions.

    Meaningful Media: While keywords and content are vital aspects of your site, so is the media that you put on it. In addition to choosing appropriate photos and videos to showcase your subject matter, it is important to tag these additions, doubling down on the relevance and contributing to core web vitals.

    Cater to All Platforms: The majority of Google searches are done on mobile devices. Without properly optimizing your site for mobile, you can greatly restrict the number of visitors, as well as the possible number of conversions.

    Web Development & Search Engine Rankings

    As a site owner, there are plenty of opportunities to improve your SEO, and with that, your search engine ranking. Any improvement is great, but when you are aiming for those top spots, it is important to work alongside an experienced and reputable media company. Search engine optimization practices, combined with technical knowledge and coding, can help to create an attractive, informative and engaging site.

    From keyword research to implementing effective media, an experienced agency can help to incorporate both subtle and obvious details that create an overall great result. It can take years to improve the ranking of a website without the proper technical knowledge, so trust an expert to create a functional plan of attack that will help to connect your business with a wider audience.

    What is SEO and Why is it Important?

    Digital marketing is a complicated but necessary process. Every modern business has an online presence in one way or another, namely in a branded company website. There is no business too small to have its own website, but no matter the size of your company, web presence is vital to driving traffic and bringing in new clients. Search engine optimization is a digital marketing tool, comprised of multiple factors and elements, each of which play a role in improving your visibility, domain authority and web traffic.

    Every website has a purpose. It may be to provide information to users, or it might be to drive sales for an emerging or established business. When the most crucial elements of SEO are observed, site owners can expect an increase in traffic, conversion and an increase in brand awareness, leading to a more trusting audience.


    The Crucial Elements of SEO

    Unlike a standard web build, SEO is an ongoing process, comprised of several key elements that mean great results. It is only with a deep understanding of each of these that you can achieve great results. Professional SEO services come from experienced web developers, who are well-versed in the crucial elements of search engine optimization.

    Keywords: These are a great way to get your motivations across, usually revolving around products or services offered. Keywords cannot just be inputted into on-page content, but must be well researched, that are carefully chosen in order to target the right audiences, as well as incorporated into content in a meaningful way. The right keyword structure can help to connect consumers with necessary services or products. It is important to use keywords with high search volume and low competition. The best keyword application involves short-tail keywords (single words) and long-tail keywords (a keyword phrase) and local keywords (pertaining to the area).

    Content: High quality content is necessary for the success of any website. This content will help to provide necessary information to page visitors, as well as clients. In order to improve ranking, content must be informative, relevant and engaging. Content does not only have to be text-based but can include photos, videos, social media posts, and more.

    Off-Page SEO: It is a common misconception that all SEO practices are found directly on your website. A great example of this is backlinking. Backlinking is the process of creating links to your site, through external sites. These links affiliate you with established sites and add to domain authority. Other examples of marketing that occur off of your web page may include, directory listings, location-specific pages and Google My Business and even meta descriptions.

    Search Engine Marketing (SEM): SEM refers to paid online marketing, such as Google Adwords, social media ads, PPC (pay-per-click ads), shopping ads, display ads and more. These techniques can help to reach new and highly targeted audiences.

    How Does SEO Improve Search Engine Rankings

    Visibility and Marketing: One of the main goals of SEO is increasing visibility, which makes it easier to connect with potential customers. Visibility and online rankings are directly related to one another. The wider your SEO efforts, the higher your chance of ranking higher on search engine result pages (SERP). The higher your ranking, the higher your visibility and the more likely it is for users to click through to your site.

    Web Traffic: Traffic is the main goal of SEO. The higher your traffic, the better chance you have of conversions and the higher your visibility becomes. When you want to rank your business or information site as high as possible, SEO practices are a must.

    Authority: Web users are increasingly wary of internet scams and web safety. Having a high authority ranking means users are more inclined to trust your site and information. Authority scores rank from 0-100 and the higher the number, the better your site appears.

    Usability: Great content creates a better user experience, but the usability of your page does not stop there. Having a responsive and mobile friendly site will encourage potential clients to spend more time on your site and decrease your bounce rate. Remember, in the world of SEO – user experience counts!

    What Is Limiting Your SEO Efforts

    In the same way that there are various small ways to improve your SEO services, there are also many of these that can decrease SEO efficacy. If your site is suffering from any of these features, it may limit search queries from picking up on your site. Proper structure for internal links, duplicate content or pages, coding errors, forms, language and semantics, as well as images, videos and visual content.

    Professional SEO specialists spend their days considering these ranking factors, viewing them and other web projects as a science. The experts at Quake Media offering on-going search engine optimization services for businesses, both large and small. When you are hoping to improve your reach, or simply create more engaging content, call today.

    The Benefits of Custom Built Websites


    As a business, brand or content creator, the internet is the best tool that you have at your disposal. Without an effective digital strategy, it is easy for your brand to be lost in the shuffle. Far from needing a huge budget for digital marketing, creating a high quality web presence is as simple as opting for a custom built website.

    Unlike templated sites, custom designs are able to incorporate features that are unique to your brand and, can meet all of the necessary functions for your site. Instead of being locked into a generic template website, working with full stack developers means maintaining the ability to scale your site, incorporate Search Engine Optimization practices, reduce security risks and improve user experience, all while promoting your brand.

    website development

    Choosing A Template Theme Vs. Custom Websites

    A basic website builder might be a quick and easy way to put your business name on the board, but you get what you pay for. Choosing a template allows you to drag and drop content and photos into a pre-made theme but anything beyond that becomes a headache. Incorporating certain features, like calendars or online forms, that may benefit the running of your business, are often not included in pre-built designs and will end up costing more money over time.

    In addition to reduced functionalities, it is difficult for brands to stand out, with recycled visuals. As much as you may change the colours and imagery on a site, the overall layout will still be recognizable. Users searching within a certain field or industry will often review several competitors, and it does not look professional to have similar or duplicate sites.

    Custom built sites, however, will not be confused with your competitors, but will help your brand stand out. Having a professional build your site means getting the best results at both design and development levels. Templated sites are already full of code, some of which is necessary, while some is not. Custom built sites begin by using a blank slate, with no bulky coding structure or programming languages, meaning increased speed and user experience. Web developers are not only highly skilled at creating attractive and functional designs, but those that function at the highest level, both from a technician perspective and for your brand.

    How Can a Custom Built Website Help My Brand?

    Anyone can come up with a unique name, but in the long run, a brand is about more than a sign above the door. Dynamic branding consists of consistent and unique features, such as style choices, fonts, messaging and even a distinct colour palette. You might build a client base or following on social media but translating these characteristics to online stores or sites can be tricky.

    Professional Appearance & Brand Identity: A good website designer works alongside clients to ensure the imagery and messaging presented on the site fits the intention and core mission of the brand or client.

    Increase Functionality: There is no limit to the features that you can add to a custom built site. Depending on the type of business you are running, you will need access to certain functions that others do not. For those industries that require customer booking, online contact forms can be added, calendars can be made to fit scheduling practices and, for those businesses who rely on product photography, exciting presentation tools can be put to use. Custom WordPress themes are also designed to incorporate plug-ins, allowing further features to be added.

    SEO Opportunities: The ability to add additional features and dynamic content structures are just one of the ways in which a custom build can help to increase organic traffic through Search Engine Optimization. Curated content, as well as technical additions can help to draw traffic to you, and experienced web developers understand how to create an ideal environment to add these features. Custom designs eliminate bloat and increase page speed, while intuitive navigation reduces bounce speed, all while creating an improved reader experience.

    Scalability: A small business will often not have to accommodate booming web traffic right off the bat. Expert website development works to create sites that can grow along with your readership, or customer base. As the needs of your business change, so should your framework. Never be afraid to add features, with the option for altered navigation structures, SEO practices, faster site speeds, and the ability to accommodate a larger flow of traffic.

    Avoid Unpleasant Surprises: Templated sites come along with pre-made content management systems CMS, users are at the mercy of unexpected updates. Many site owners are keen to incorporate some hard-coded features in conjunction with templated designs. This might seem like a functional hybrid at first, but a platform-wide update can scrub all of these changes away, leaving your site looking basic, or sometimes even broken. A custom web design is not subject to unexpected updates and can incorporate security measures, while inspecting any potential threats.

    Why struggle to stand out, when the experts at Quake Media can make it easy. The inability to customize core aspects of your site means looking like one of many instead of one in a million. Whether you are just starting out, or are looking to improve your existing web presence, consult an experienced web developer today.