Case Study: How We Grew Organic Traffic 340% for a Multi-Brand Service Company

Industry: Home Services | Service: SEO, Web Development, PPC | Timeline: 12 months

The Challenge

A growing home services company operating five distinct service brands across the Greater Vancouver area came to Quake Media with a common problem: none of their websites were generating leads from organic search. Each brand had an outdated website built on different platforms with no SEO foundation, inconsistent branding and zero structured data. Google couldn’t connect the brands to relevant searches, and paid advertising was eating into margins.

The company was spending over $8,000/month on Google Ads across all five brands but seeing diminishing returns. Their cost per lead had climbed to $180 and they needed a sustainable alternative. They also needed each brand’s website rebuilt on a unified platform that could scale with the business.

The Solution

Phase 1: Website Rebuilds (Months 1-3)

We rebuilt all five brand websites on custom WordPress installations with a shared design system. Each site got unique branding while sharing a common codebase for maintenance efficiency. Every build included:

• Semantic HTML5 structure with proper heading hierarchy
• LocalBusiness JSON-LD schema with accurate NAP data per location
• Core Web Vitals optimization targeting sub-2.5s LCP
• Mobile-first responsive design
• Contact Form 7 integration with lead tracking

Phase 2: SEO Foundation (Months 2-5)

We implemented a comprehensive SEO strategy across all five brands:

• Technical audit and fix: security headers, compression, caching, sitemap optimization
• Google Business Profile optimization for each brand and location
• Local citation building across 40+ Canadian directories
• Content strategy: service pages optimized for “[service] + [city]” queries
• Internal linking architecture connecting related services across brands

Phase 3: Content and Link Building (Months 4-12)

We created monthly blog content targeting informational queries that feed into the sales funnel. Each article was built with AEO (Answer Engine Optimization) structure to capture AI Overview placements. We also launched a review generation campaign that increased Google review volume by 300% across all brands.

Phase 4: PPC Optimization (Ongoing)

As organic traffic grew, we restructured the Google Ads campaigns to focus on high-intent commercial queries only, eliminating overlap with organic rankings. This reduced ad spend by 40% while maintaining lead volume.

The Results

Client Testimonial

“We have used Quake Media for 5 of our service brand companies from the ground up. They have built us Websites, CRM Systems, Social Media programs, SEO and Content programs to name a few. Tyler and his staff are by far the best to work with. They explain the process in plain english, are always on time and troubleshoot/change up anything our teams can think of. We have used dozens of companies in the past, made the switch to Quake years ago and would never look elsewhere.”

Mark A. – Managing Director

Key Takeaways

• Unified platform: Rebuilding five sites on WordPress with shared architecture cut maintenance time by 60%
• Local SEO compounds: Google Business Profile optimization combined with on-site local signals drove Map Pack visibility across all service areas
• SEO reduces paid dependency: As organic traffic grew, we cut ad spend 40% while maintaining the same lead volume
• Reviews drive rankings: 300% increase in review volume directly correlated with local pack ranking improvements

Get Similar Results for Your Business

Whether you run one brand or five, our SEO, PPC and web development services are built to scale. Start with a free website audit to see where you stand.

Phone: 604-901-7668 | Email: info@quakemedia.ca

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